Are you planning strategy for post-COVID-19, here are some current opportunities that you can start performing on now for improved SEO.
# Use This Time Wisely
By using some time wisely, while content is probably going the primary SEO task that involves the mind, now’s the time to specialize in SEO as an entire. This might even be an excellent time for e-learning. Moz Academy is now offering all its courses free of charge. Ahrefs is offering their Blogging for Business course freed from charge alongside many others.
# Monitor Keyword Rankings and Google Search Console
Nowadays, it is essential to watch third-party tools for keyword changes more closely than you usually do. In times where demand has wholly shifted, you regularly see shifts in search interest, and user bent individual queries. If you aren’t monitoring this carefully enough, you’ll miss the chance to vary your approach.
# Create More Content
People’s search behavior is varying, and this pandemic will only cause consumers to look and behave differently than before. Like everyone else, you’ve got the time, so get to writing. Start by prioritizing top content. While this content won’t convert within the short term, get customers into the prioritizing to present your services for future needs. Having good quality content able to go and out there before time will offer you a leg-up on the competition.
# Keep your eyes on Google Trends
Monitor Google Trends, for new questions or topics that currently people are asking about your industry during the lockdown time. If you’ll stay top of this data and start to acknowledge trends relevant to your business, you’ll begin creating content around those topics. When sales boost again, you’ll be ready. Your content is going to be out there, hopefully turning into the speakers needed; thus, improving your SEO and bringing more traffic to your website.
# Thinking about Holiday sale
We don’t know how long we should have to stay in the lockdown period. Either way, we are still watching several months beyond that before the economic outlook improves. Start planning now for a way you’ll make that up within the back half the year. If you’re an eCommerce store, start thinking about holiday plans.
# Go for Hiring SEO Talent
Due to COVID-19, companies are closing their doors. If you’re hiring, start recruiting now. It’ll go an extended thanks to showing that you are during a strong position, which can attract top talent. If your company may very well be a target for those trying to find opportunities, so confirm you’re active on LinkedIn and keep your eyes peeled. If you aren’t hiring immediately, this is often an excellent opportunity to form connections, start conversations, and hopefully benefit within the near future.
# Apply some New Content Strategies According to Situation
With people spending significantly longer streaming and watching YouTube immediately, start developing more video content to require advantage of this. Take a glance at previously developed content that resonated via traffic and repurpose that content during a video format.
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